Online businesses need to reflect the concept that “Content is King” in the design, marketing, and writing of their web sites to truly be successful.

At Grantastic Designs, we always ask these 3 questions to online business professionals to see if they really understand the concept of “Content is King.” We find that if they cannot answer these 3 questions immediately, then that gives us a clearer idea of how prepared the client is to be online.

• Why should I visit your web site?
• Why should I return to your web site?
• What separates you from your competition?

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Scanning for the web is a specialty medium. Scanning requires advanced skills and training to make your original photo or graphic image recognizable on a wide range of viewing environments on the web, with the added challenge of shrinking your photo or graphic image to the smallest file size possible for quick downloading and viewing.

For a commerce site, scans are a crucial part of the selling process. A well-scanned picture allows for your audience to perceive an added value in your product or service. A poorly scanned picture will hurt your sales and reputation.

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Related posts

• Aspects of Web Design

Treat Yahoo as both a directory AND a search engine.

Yahoo offers a number of different search results. Part of their search results come from an actual search engine, and some of their results come from human editors, called surfers.

Every Yahoo directory submission is viewed by a person. (Search engines use spiders and indexing software). Admission into the Yahoo directory is entirely at the discretion of the Yahoo surfer viewing your site. That’s why the free submission lead time can often be 8-10 weeks, without using the Express Submit service.

Unlike search engine submissions that accept multiple pages from the same site, Yahoo surfers prefers to view your home page, and they will navigate your site from there.

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